The best Social Media Campaigns of 2012

Ian Hancock Social Media

It’s not an exact science measuring the success of a social media campaign. It’s difficult to define what makes a great social media campaign. Is it based on the amount of retweets, youtube views or the amount of traffic it drove? The answer is any of the above but those …

9 Reasons to Blog for Your Business

Ian Hancock General, Social Media

Too many business and corporate websites don’t have a blog. Blogs are more than just a way of getting news out there. They are great for business in a number of ways. Below are nine. 1.More Traffic One of the main reasons for regularly blogging on your corporate website is to get more traffic. …

Can Your Site Handle The Busiest Shopping Day In History?

Ian Hancock Stuff

With Christmas looming, today is dubbed as “mega Monday” which is said to be the busiest shopping day for online retailers of the year. Many stores slash prices by half in a black Friday style sale and an estimated £10,000 a second will be spent on Christmas shopping. A staggering 115 million visits to online …

Proofreading Tips for Content Syndication Articles

Ian Hancock Stuff

Content syndication is the new link building term on the block. Fresh content creates natural links and  is the way forward in terms of creating page one rankings. If you are sending out a large amount of articles for clients as a link building service, it’s vital that they are …

Top Google Trends for 2012

Ian Hancock General, Industry News

There’s only one month left of 2012 so I thought it would be interesting to provide a few fact and figures from Google Trends. All of the below results are for 2012 only, so they indicate what people have been searching for in the last 11 months. Worldwide Web Search …

Is Our Speech Really Free?

Ian Hancock Stuff

We’ve come a long way over the years in allowing the reign of free speech. From the Victorian era where children were to be seen and not heard, to children now taking to social media to air their views. With the rise of social media, a platform has been created …

How to Start Your Own Twitter Hashtag

Ian Hancock Social Media

Hashtags are one of the most important functions on Twitter when using it for social media marketing. By using hashtags you can give buzz to a campaign, strike up conversations and brand awareness as well as engagement. The concept behind the hashtag (#) is pretty simple. The hashtag is usually …

How Obama & Romney Stack Up in Social Media

Ian Hancock Industry News, Social Media

Yesterday millions of Americans decided that Obama deserves another 4 years in the White House. A big chunk of these voters will, at some point, have expressed their preferred candidate on social media. For the last week Facebook and Twitter have been awash with US election stuff, and that’s just in the …