Content is King in 2013

Ian HancockStuff

Over the last 12 months content marketing has came to the forefront in terms of seo marketing strategies. There have been plenty of lessons to learn from 2012 in terms of where seo marketing is headed. 2012 has seen content marketing establish itself as a key factor in order to …

Google Avoid Paying Tax Using Bermuda Tax Shelter

Ian HancockStuff

Global giants Google have avoided paying tax by using Bermuda as a tax haven, recent reports identify. Google have stashed a staggering £6 billion through Bermuda in 2012, which halved it’s 2011 tax bill. The company paid £6 billion in UK tax last year but funnelled 80% of it’s global …

A Gangnam Christmas

Ian HancockGeneral, Industry News

Fans of the K-Pop smash hit ‘Gangnam Style’ by Psy were delighted earlier. The strange, but somehow entertaining, video has already smashed a number of records but earlier today it became the first video to reach one billion views. This is a truly remarkable feat, especially when you consider the fact that it has …

2013 – The Year of Mobile Commerce

Ian HancockStuff

As 2012 draws to a close many retailers aren’t winding down but gearing up for an influx in sales as a result of panic buying and festive sales. A large amount of retailers will be offering discount codes on their sites in order to reign consumers in, however efforts would be better …

Success Strategy for Amazon

Ian HancockEcommerce

The Amazon product ranking algorithm is very complicated and is based on a number of factors. The main ranking factor is based on recent sales volume and is updated very regularly. It basically ranks products that are selling well at the moment, above those that are not. The logic behind …

Cyber Monday – What Happened

Ian HancockEcommerce, Industry News

A few days ago Siobhan wrote about ‘Mega Monday‘ or ‘Cyber Monday’ as it is also known. It is said to be the busiest online shopping day of the year, and is a web version of ‘black Friday’ (which sees shoppers go wild over the best deals, often leading to mini riots and people …

The best Social Media Campaigns of 2012

Ian HancockSocial Media

It’s not an exact science measuring the success of a social media campaign. It’s difficult to define what makes a great social media campaign. Is it based on the amount of retweets, youtube views or the amount of traffic it drove? The answer is any of the above but those …

9 Reasons to Blog for Your Business

Ian HancockGeneral, Social Media

Too many business and corporate websites don’t have a blog. Blogs are more than just a way of getting news out there. They are great for business in a number of ways. Below are nine. 1.More Traffic One of the main reasons for regularly blogging on your corporate website is to get more traffic. …

Can Your Site Handle The Busiest Shopping Day In History?

Ian HancockStuff

With Christmas looming, today is dubbed as “mega Monday” which is said to be the busiest shopping day for online retailers of the year. Many stores slash prices by half in a black Friday style sale and an estimated £10,000 a second will be spent on Christmas shopping. A staggering 115 million visits to online …

Proofreading Tips for Content Syndication Articles

Ian HancockStuff

Content syndication is the new link building term on the block. Fresh content creates natural links and  is the way forward in terms of creating page one rankings. If you are sending out a large amount of articles for clients as a link building service, it’s vital that they are …