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Use Annotations to add context to your traffic fluxations and Custom Alerts to spot increases or decreases quickly If you’re not using Annotations in GA then are you actually serious about monitoring your traffic and analysing trends and patterns to make better marketing decisions? Annotations is a powerful tool that …
We’d like you to say hello and welcome our newest member, SEO Executive Steven Blassberg. Steve joined the Miro team earlier this month! Steve’s first marketing role was during a placement year in Germany for Stanley Black & Decker, while he studied Business and Management at Aston Business School. Steve …
Next up we’re introducing our CRO Specialist, Carolanne Mangles. Carolanne “Annie” started her marketing career as a PR and communications intern at the British Red Cross. As much as she loved it, she knew she wanted something more, where she could really get her hands on a website and help …
From the 18th February 2021, Google will be changing the matching behaviour for 2 specific Keyword Types, Phrase Match (PM) and Broad Match Modified (BMM). Below is some useful information to talk you through what Match Types are in place right now, what changes will be made on 18th February, …
Continuing with our Meet the Team series, this week we’re introducing PPC Manager Glenn Graves who specialises in Paid Search and Lead Generation Glenn’s success in paid search and lead generation is likely in part due to his educational background, having achieved a degree in Psychology at the University of …
Increase your paid search ads CTR without increasing your keyword bids or ad spend Far too often Conversion Rate Optimization (CRO) is put into its own silo. The testing team is separate from the marketing team and optimisation is predominantly done on the site. But CRO needs to be considered …
Introducing our Digital Marketing Executive Andy Clarke who specialises in Google & Facebook Ads. From an early age Andy has enjoyed maths, figures and analysing/breaking down this information in order to gain a better understanding and form conclusions. This analytical mindset played a role in choosing some of his A …
To create your keyword list(s), you first need to have a clear idea of what objectives your new search campaign(s) will aim to achieve. That is to say that when considering your Google Ads Search Campaign Strategy, you cannot take a “one size fits all” approach. Common Pay-Per-Click (PPC) campaign …
Next up on our meet the team series of posts, introducing Digital Marketing Executive Rasna Ghataurhae, who specialises in SEO & Content Marketing From as early as she can remember, Ras has always been interested in marketing, before even realising it was called marketing! Watching TV at a young age …
The Christmas ads that have captures our eyes and heart this year Every year we eagerly anticipate the arrival of the Christmas adverts to see who brings out “the best”. It also signals that Christmas is almost upon us and its time to get your decorations up (subject to opinion) …
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