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Good local SEO is becoming increasingly more important to businesses. According to Think With Google, a whopping 76% of people who search on their smartphones for something nearby, visit a business within a day! So if you’re not actively marketing your business through local SEO, you’re missing out on huge …
Here are some simple tips to get the most from your international SEO and help you boost your international traffic. You’ve done your research and you can see that customers are already visiting your website from other countries. So, if you have the capacity and resources to sell abroad, what …
Use Annotations to add context to your traffic fluxations and Custom Alerts to spot increases or decreases quickly If you’re not using Annotations in GA then are you actually serious about monitoring your traffic and analysing trends and patterns to make better marketing decisions? Annotations is a powerful tool that …
We’d like you to say hello and welcome our newest member, SEO Executive Steven Blassberg. Steve joined the Miro team earlier this month! Steve’s first marketing role was during a placement year in Germany for Stanley Black & Decker, while he studied Business and Management at Aston Business School. Steve …
Next up we’re introducing our CRO Specialist, Carolanne Mangles. Carolanne “Annie” started her marketing career as a PR and communications intern at the British Red Cross. As much as she loved it, she knew she wanted something more, where she could really get her hands on a website and help …
From the 18th February 2021, Google will be changing the matching behaviour for 2 specific Keyword Types, Phrase Match (PM) and Broad Match Modified (BMM). Below is some useful information to talk you through what Match Types are in place right now, what changes will be made on 18th February, …
Continuing with our Meet the Team series, this week we’re introducing PPC Manager Glenn Graves who specialises in Paid Search and Lead Generation Glenn’s success in paid search and lead generation is likely in part due to his educational background, having achieved a degree in Psychology at the University of …
Increase your paid search ads CTR without increasing your keyword bids or ad spend Far too often Conversion Rate Optimization (CRO) is put into its own silo. The testing team is separate from the marketing team and optimisation is predominantly done on the site. But CRO needs to be considered …
Introducing our Digital Marketing Executive Andy Clarke who specialises in Google & Facebook Ads. From an early age Andy has enjoyed maths, figures and analysing/breaking down this information in order to gain a better understanding and form conclusions. This analytical mindset played a role in choosing some of his A …
To create your keyword list(s), you first need to have a clear idea of what objectives your new search campaign(s) will aim to achieve. That is to say that when considering your Google Ads Search Campaign Strategy, you cannot take a “one size fits all” approach. Common Pay-Per-Click (PPC) campaign …
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