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To create your keyword list(s), you first need to have a clear idea of what objectives your new search campaign(s) will aim to achieve. That is to say that when considering your Google Ads Search Campaign Strategy, you cannot take a “one size fits all” approach. Common Pay-Per-Click (PPC) campaign …
Next up on our meet the team series of posts, introducing Digital Marketing Executive Rasna Ghataurhae, who specialises in SEO & Content Marketing From as early as she can remember, Ras has always been interested in marketing, before even realising it was called marketing! Watching TV at a young age …
The Christmas ads that have captures our eyes and heart this year Every year we eagerly anticipate the arrival of the Christmas adverts to see who brings out “the best”. It also signals that Christmas is almost upon us and its time to get your decorations up (subject to opinion) …
Introducing our Senior Marketing Manager, Simon Jones Simon’s first introduction into the world of digital marketing came when he joined a large digital agency as a content writer in 2014. His main role was to produce a variety of content, primarily for SEO purposes but included everything from local landing …
“We need a new website! Let’s find a designer who can make it look a lot better, quickly.” I can’t tell you how many times I’ve heard or seen the above, or a variation of it, from businesses looking to improve their website because it’s currently “not performing” as it …
Understanding human psychology is essential to effective advertising and marketing. In order to encourage your target audience to part with their hard-earned money, we need to be able to persuade them to say yes to your offer or proposition. Luckily there’s a science to how we human beings are persuaded. …
Google recently confirmed a core algorithm update had begun to be rolled out (starting December 3rd). Typically when Google releases a core algorithm update the impact and what SEO factors are to be affected are unknown. This generally takes a few weeks to understand and certain aspects to organic rankings …
Continuing our Meet The Team series of posts, introducing our Director and Co-Owner, Peter Tyler. Pete started off his marketing agency life in 2000 as a graduate trainee executive at International Marketing Promotions (IMP) in London, the below-the-line promotional marketing arm of DMB&B – an international advertising agency in London …
Make sure your value proposition and conversion copy is all based on data to get the best results… but how? Why isn’t data-driven copywriting more of a thing? If you’re writing site copy to persuade your visitors to enquire/purchase then you really need to understand your customers’ underlying values, motivators, …
What are the different ads keyword match types and which ones should you use? A Google Search campaign is essentially made up of keywords, which are what people type into Google that you want to show search ads for. So you need to think wisely about which keywords you want …
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