Preparing Your Business For The Year of Voice Search

Simon JonesIndustry News, Stuff

Do you remember how, a couple of years ago, you laughed off those offensively large virtual reality headsets? I certainly do. They’re still hilariously oversized, but there’s nothing funny about the rapid commercialisation that’s occurred with this technology. It’s estimated that the market for VR will expand from $90 million …

How Much Is Augmented Reality Worth?

Simon JonesIndustry News

Six months ago I first wrote about how I believed the next steps for augmented reality games would be to start cashing in through sponsorship deals with major brands. As of December 2016, Starbucks and Sprint in the US, as well as Reliance Jio in India, have been announced as …

Google is slamming sites with intrusive mobile pop ups

Simon JonesGoogle, Industry News

In a pretty lengthy blog post, Doantam Phan – a Product Manager in the Google Search team – outlined how Google intends to further improve user experience on mobile. The first update isn’t a huge one, but it’s pretty significant to see how quickly things have shifted in under two years. In …

Dark Social – A Definitive Guide

Ian HancockAnalytics, Industry News, Social Media, Stuff

If you’ve noticed an increase in your direct traffic to your website when comparing traffic sources year on year, you may be tempted to put it down to your business’ PR strategy and an increase in brand presence. After all, more people are coming straight to your website…right? Before making …

Policing The Digital World #Rule40

Simon JonesIndustry News

Rule 40 is now in effect. It started at midnight on the 27th July and runs all the way through to 24th August. If you’re confused by what it is, then in it’s most basic form, Rule 40 is an Olympic by-law which censors the sponsors of athletes who are …

Google Cracks Down On Full Page App Ads

Simon JonesGoogle, Industry News

Google (with their shiny new logo) have cracked down on sites that load up a full screen ad to tell you to use their app instead. THANK YOU, GOOGLE. I often visit Bleacher Report for football news and the full page app ad is one of the most frustrating user experience …