Miro Marketing Blueprints

Specialist Market Research and Data & Conversion Blueprints

Evidence-based marketing Blueprints. Built from research data, not guesses and opinions.

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"We found the Blueprint document process excellent from start to finish. Miro demonstrated their expertise throughout and have provided us with something we can use to shape our marketing and commercial strategies on a long term basis rather than a single-use audit other agencies push."

- Rob Sankey, Midcounties Co-operative

With over 15 years in market research and strategic marketing, our team are fully qualified to deliver a range of research projects...

Are your campaigns not generating enough enquiries?

Many campaigns fail because businesses haven’t invested in any market or conversion research. 

You can have the best-planned campaign, but it will ultimately fail if you’re not talking to the right people with the right value propositions.

Whether you’re a niche or widely known brand investing in research is pivotal in understanding your range of customers’ needs and how to effectively communicate with them across a wide range of online channels.

Why market and conversion research?

Understanding their values, emotional needs, fears, uncertainties, and doubts is what makes a winning campaign that gets in front of them AND gets them to click through and enquire. You don’t know this information without conducting primary research such as 1:1 interviews, questionnaires, and overall target market research.

But market research can be time-consuming and often not practically applied to marketing tactics after investing all the time and resources, right? Well, not it doesn’t have to be. Our Blueprint service combines research and strategy together to give you detailed insights into your customers, market, and competition with full acquisition and retention marketing strategies

Further conversion research delves deeper into the psychology of marketing to make sure you’re really communicating with your audience at an emotional level.

So, if you want to generate more enquiries without increasing your costs, now is the time to invest in research…


Research and Strategy Combined

How are our Blueprints different from other agency reports?

Market research and strategic marketing have been combined to give you an actionable research Blueprint. It delivers valuable customer, competitor, and conversion insights and translates these into a detailed marketing strategy or test optimisation program to start maximising profit. All based on extensive field and desk data-driven research.

Market Research Blueprint

Market research is vital in any size organisation; it helps set strategic direction and keep you competitive in the market. Through quantitative and qualitative research methods we find out who your customers are and what’s important to them to create better marketing communications that speak directly to their needs.

We then benchmark you against competitors and create a marketing channel, customer value, and customer retention strategy you can implement straight away knowing all recommendations are based on data-driven evidence.

The market research blueprint includes:

  • Customer Research (interviews and surveys)
  • Competitor Analysis
  • Market Trends
  • Customer Retention Strategy

…and up to 8 more research and strategy sections all dedicated to helping you reach and acquire more customers.

Data & Conversion Blueprint

Get a better understanding of how your website visitors behave and what you need to do to persuade them to enquire. Delve deeper into the “why” of your marketing plan with the data and conversion blueprint that aims to understand the psychology of your customers. Primary research methods aim to give you an understanding of why your customers behave the way they do and what you can do to create a better site experience for them that encourages them to convert.

The data and conversion blueprint includes:

  • Qualitative Research (persona and voice-of-customer interviews & surveys)
  • Quantitative Research and Data Analysis Healthcheck
  • Product Messaging and UVP Positioning
  • Site Usability Evaluation
  • CRO Recommendations and Test Plan

…and up to 8 more conversion research sections dedicated to helping you understand your customers’ behaviour and emotional values.


Why invest in market and conversion research?

 

3 benefits of investing in market research...

  1. It minimises budget and investment risk
  2. Spot potential threats and opportunities early
  3. Stay ahead and stay competitive

Do you want to be the best?

If you want to be the best, you've got to invest time and budget into research, or else you're not making data-driven decisions. You're just guessing and hoping something sticks. 

Both primary research and secondary research can be utilised as an insurance policy against dangers on the road ahead. Coupling this with some qualitative research for deeper probing can highlight certain opportunities or warning signs that may otherwise have been missed in your marketing planning.

 

Stop stealing your competitors’ bad ideas. Stealing ideas is playing it safe – and safe isn’t revolutionary. It’s not what’s going to make you stand out!

Our Research Methods Include…

Our research team uses a range of primary (field) and secondary (desk) research to gather data from all sources of insight

Qualitative Research

1:1 Customer Interviews

Customer Surveys

Web and Exit Polls

Live Chat and Call Transcripts

Voice of Customer Analysis

Web Usability Recordings

Quantitative Research

Google Analytics Healthcheck

Goal and Funnel Audits

Customer Life Time Value Analysis

User Intelligence

Site Speed Analysis

Cross-Device/Browser Testing

Desk Research

Target Demographic Analysis

Market Seasonal Trends

Industry Advertising Costs

Average Industry Benchmarks

Competitor Analysis

Persona Creation


The Blueprint Process

  • Send your Enquiry

    A member of our research team will get back to you within 24 hours, via your preferred method of phone or email.

  • Initial Free No-Commitment Consultation

    We will discuss the problems you are facing, get to know your business, decide which type of research you’re interested in, and set an estimated cost and delivery time to help you decide if you want to invest in research.

  • Research Project Proposal

    We will create a research project proposal detailing all the sections of research you want included. The proposal will breakdown what will be included in each section, how long the project is estimated to take with a date of delivery, and the final costs of the blueprint. You will then inform us is you want to go ahead with the project.

  • Regular Updates

    Let us know whether you would like email or video call updates on the progress of the research, and how regularly you would like to be updated.

  • Delivery and Presentation

    Once all the research is complete, we will deliver the blueprint for you to look over and read in your own time. We will schedule in a meeting to discuss the findings and answer further questions.

  • Implement Findings

    Whether you’ve chosen Market Research or the Conversion Research, your Blueprint will have actionable marketing and testing strategies to implement based on the research findings. You are then free to implement the strategy or test optimisation program yourself, hire another agency to implement it or discuss with us the next steps if you wish to use our marketing team for your campaigns. The research document is yours to take away and implement how you like.

Which Blueprint is best for your business?


Market Research Blueprint

“I need to know WHO may customers are, WHERE they are, and have a fully customised marketing strategy that helps me reach my target customers, attract them to my site and differentiates us from competitors”.

Enquire TodayI want to know more about the Market Research Blueprint
Data & Conversion Blueprint

I need to know HOW my customers behave when they visit my site and WHY they behave that way. I need a better understanding of my target audience so once on my site our value proposition and user experience triggers them to enquire”.

Enquire TodayI want to know more about the Conversion Blueprint
Combined Blueprint

“It’s time for a marketing refresh! I need a blueprint that helps with generating target market traffic, acquisition strategies, improvements for conversion, and customer retention strategies. I need both blueprints combines into one!”.

Enquire TodayI want to know more about the Combined Blueprint

FAQs and Additional Information

Typically, we say research takes between 4-5 weeks to complete. This will depend on the scope of work you need and any external factors, such as scheduling in 1:1 interviews with your customers or running a customer survey long enough to get actionable responses. We will discuss with you how long your blueprint will take in the initial consultation and set an expected deadline with regular communication intervals to keep you updated on progress.

Market Research Society

Our research team follows the strict MRS guidelines and Code of Conduct, which are set out to ensure all research is conducted in a professional and high-quality manner.

All MRS members and research practitioners must maintain these professional standards when working on research projects. We regularly keep up to date with the latest guidance and support given by the MRS to make sure all our clients are compliant with all data handling.

Bespoke Research Blueprints

Remember, each Blueprint is completely unique to your business. You decide what research you need to be included. Send our research team an email at blueprint@miromedia.co.uk to see if a research project is right for you. There's no sales or middlemen, you'll speak directly to the team members carrying out your research - and if you decide it's not for you we won't hassle or bother you further, it's not a good use of our time either!

Get In ContactFree No Commitment Consultation