How to Run a Facebook Competition

Ian HancockSocial Media

Running a competition on Facebook is a great way to grow your fanbase and engage with existing and potential customers. It also gives fans a solid reason to “like” your page. A photo contest is a great way to get your page filled with fun shareable content, whilst making your …

Google in Europe

Ian HancockIndustry News, Pay Per Click, Search Engine Optimisation

Following on from my recent post about Google’s market share in the UK, here are a few figures from a few of our European neighbours. The figures are staggering, highlighting the search giants complete domination of the European search market.If you thought Google does well in the UK with over 91%, you haven’t seen …

How to Syndicate Content

Ian HancockStuff

Once the hard work of creating an article has been done, it’s important that you try and get the most out of that content. Rather than posting an article out there just for a back link, you could in fact gain more backlinks and drive traffic through to your site …

Google’s UK Market Share Drops (to just under 90%)

Ian HancockIndustry News

Google’s share of the UK search market has fallen to its lowest level in five years, as users move to Bing and Yahoo. In December 2012 Google’s share of the market stood at 88.35%. December 2011 was considerably higher at 91.15%. In the same time period Bing enjoyed a 1.15% increase in …

German Study Reveals the True Impact of Facebook

Ian HancockGeneral, Social Media

A recent study carried out by two universities in Germany has revealed what is already obvious to most; going on Facebook is depressing and makes you angry. OK, not quite but the study has produced some interesting, if not worrying, results. It basically concluded that a visit to Facebook can …

Google to Invest $1 Billion in UK Headquarters

Ian HancockIndustry News

Global giants Google have just announced they are to invest $1 billion dollars into it’s new UK headquarters. They have purchased a 2.4 acre plot of land in London’s King Cross Development where they plan to build a 1 million-square-foot-office. Google’s Vice President for Northern and Central Europe Matt Brittin …

Facebook Adds Search Function (Almost)

Ian HancockIndustry News, Social Media

Facebook has recently announced a search function addition to its social network. This much anticipated addition hasn’t come as a surprise but its not exactly the Google-rivalling search engine that many were expecting. Instead its an engine that searches content shared by your Facebook friends. ‘Graph Search’, which isn’t out …

“Top Dog” Left Out in the Cold

Ian HancockStuff

HMV founded in 1921 has been one of the most recognisable brands on the High Street, with it’s iconic dog and gramophone trademark. It is the last remaining music retailer on the high street, with over 230 stores in the UK and Ireland. As announcements have been made the company …

Christmas E-commerce Stats

Ian HancockEcommerce, Industry News

Last month I posted about the relatively new phenomenon known as ‘Cyber Monday‘, which sees millions of shoppers take to the net to spend their hard earned currency before Christmas. In that post I reported on how Cyber Monday was the busiest online shopping day  in UK history. This is no longer the case according to …