Is Apple Pay coming to mobile websites?
According to Re/code, “Apple has been telling potential partners that its payment service, which lets shoppers complete a purchase on mobile apps with their fingerprint rather than by entering credit card details, is expanding to websites later this year”. Up to now, Apple Pay has only appeared at electronic point …
The future of online sales looks very positive for UK, US, Germany and China
Great news for UK, US, Germany and China, the four biggest online shopping markets in the world: a recent study has revealed that they will expand their online sales by £320bn over the next three years, reaching a turnover of £645bn by 2018. OC&C Strategy Consultants, PayPal and Google (the …
Google to add buy button to search results?
There’s some very interesting reading in an article posted on The Verge this weekend. Why’s it interesting? Because it suggests Google will add Buy Now buttons to paid search results “in the coming weeks”. That’s big news and means Google could be set to take Amazon and eBay head on. …
3 Things to Improve Conversion
If you sell online there’s a good chance you will keep a close eye on conversion rates. Your conversion rate can always be higher and there’s always something you can do to achieve this. Below are three things you should think about when it comes to converting visits into sales. …
Christmas E-commerce Stats
Last month I posted about the relatively new phenomenon known as ‘Cyber Monday‘, which sees millions of shoppers take to the net to spend their hard earned currency before Christmas. In that post I reported on how Cyber Monday was the busiest online shopping day in UK history. This is no longer the case according to …
Success Strategy for Amazon
The Amazon product ranking algorithm is very complicated and is based on a number of factors. The main ranking factor is based on recent sales volume and is updated very regularly. It basically ranks products that are selling well at the moment, above those that are not. The logic behind …
Cyber Monday – What Happened
A few days ago Siobhan wrote about ‘Mega Monday‘ or ‘Cyber Monday’ as it is also known. It is said to be the busiest online shopping day of the year, and is a web version of ‘black Friday’ (which sees shoppers go wild over the best deals, often leading to mini riots and people …
