The best Social Media Campaigns of 2012

Ian HancockSocial Media

It’s not an exact science measuring the success of a social media campaign. It’s difficult to define what makes a great social media campaign. Is it based on the amount of retweets, youtube views or the amount of traffic it drove? The answer is any of the above but those campaigns that evoke emotion or stay embedded in your memory can be deemed the best! As we come to the end of 2012, here is a round-up of some of the best social media campaigns.


Lets kick off with the Olympics. Nike’s campaign outshone official Olympic sponsor Adidas with their billboards around London during the Olympics featuring the hashtag #findgreatness. Nike didn’t use typical celebrity endorsements but celebrated everyday people pushing themselves to their limits. Cleverly Nike only mentioned London not the Olympics. Adidas spent tens of millions of pounds to be an official sponsor and ran a campaign featuring team GB athletes and the hashtag #takethestage. There were more than 16,000 tweets associating Nike with the word Olympic, compared to 9,295 for Adidas between July and August. Nike attracted 166,718 new Facebook fans during the game versus 80,761 for Adidas. According to Experian Hitwise data, Nike achieved 6% growth in it’s Facebook fans and a 77% boost in engagement, compared with 2% and 59% for Adidas.

Old Spice

This year Old Spice decided to involve NFL player Terry Crews playing musical instruments through flexing his muscles. This video has now had 8m views. This ad is more about the brand than the product.


Kellogg’s used a pop up shop in order to promote their new savoury crisps. It allowed people to pay for crisps using social currency. Kellogg’s asked customers to send tweets about the product so they could get a packet of crisps. The tweets were displayed in the pop up store. This clever tactic allowed people to spread the word whilst getting a free sample.


In order to promote a Belgian TV station, a dramatic piece was set up in a small town square to advertise a new station. Members of the public had to press a red button in the middle of the square with a sign next to it saying “push to add drama”. The public was unaware what was going on, as more action was added to the scene as people pushed the button. With 39m youtube videos this is unarguably a great viral campaign.

Lynx Excite

This campaign allowed people in Victoria Station to interact with Lynx Angels in real time. Check it out below.

Miromedia’s seo Birmingham agency can create a successful social media campaign for your business.