Winning an Election One FB Like at a Time

Ian Hancock Industry News, Social Media

Barack Obama has taken to Facebook in an effort to step up his campaign for re-election. His team obviously decided that the social networking site is a good place to recruit followers and ultimately win votes. They aren’t wrong. Through the paid ‘sponsored stories’ feature he was able to gain over one million likes …

Facebook Gets A Thumbs Down For “Like Fraud”

Ian Hancock Social Media

Facebook Likes have previously been presented as valuable currency to advertisers within online marketing. Historically a “like” was seen as an indication of someone’s engagement with a brand or company. Advertisers had been led to believe that when running sponsored ads, these would increase their popularity as users share pages. …