Whilst it may be the festive period, and perhaps the busiest time for all industries, seasonal marketing efforts are not limited to this period alone. Depending on the niche of your business, there is a peak season for you to try and drive sales (or other goals!) with a concerted …
How Can Instagram’s Organic & Sponsored Content Boost Your Brand?
A tectonic shift has taken place at Instagram over the past two years. In 2014, Facebook, owners of Instagram since 2012, started rolling out sponsored content on the platform. Come late 2015, this advertising power was extended to all businesses using the platform, and advertising revenue for the company skyrocketed. …
Social media: where’s my audience?
It goes without saying: social media can do wonders for your business. You don’t need to see the latest statistics or listen to the most popular marketing guru to know it. Social media can build brand awareness, improve engagement and site traffic, but more important than all, it can carry …
Dark Social – A Definitive Guide
If you’ve noticed an increase in your direct traffic to your website when comparing traffic sources year on year, you may be tempted to put it down to your business’ PR strategy and an increase in brand presence. After all, more people are coming straight to your website…right? Before making …
Top Ten Tips for Writing Headlines Successful Marketers Can’t Afford To Miss!
Writing a punchy and catchy headline in Content Marketing isn’t just good idea, it’s absolutely vital. In the jungle of everyday posts, tweets and shares the best article ever written could easily be lost, without an impactful headline. Ensuring you have included a tantalising hook in your title means the …
How To Create Online Credibility Using Your Online Profile and Relationships
Good customer relationships are the lifeblood of any company. You could be offering the best prices across the entire market, but if you fail to come through in terms of customer service and interaction with your faithful audience, offers are meaningless. A good and honest customer relationship is the only …
Intent Marketing – How you should be using it in your social media activity
Intent marketing, the latest word on many a marketers’ lips – but what exactly is it? In plain terms, intent marketing is marketing something and having a clear intention for doing so; it’s all about knowing your end goal rather than just doing something for the sake of it. Keeping …
BuzzBundle – The Multifaceted Social Media Management Tool
Looking to find SEO and Social Media Tools in Marketing can be a tough slog. There are many different tools available, but many of them are not very efficient or useful. BuzzBundle on the other hand is a free downloadable piece of software, that allows you to view and manage …
3 Methods That Will Help You Inherit Those “Better Links”
Day by day it’s becoming even more amplified that the traditional technique for link building is growing gravely out of fashion. The days of easily subscribing to blogger forums and bartering for link exchange will soon be dead . It’s now become an SEO’s mission to grab hold and retain possession of higher quality links…
Snapchat – Is it Right for Businesses?
Snapchat is a new craze right now which has seen businesses jump on the bandwagon to try and use it as a social media platform to communicate with potential customers. Snapchat is a common app amongst those in their late teens and early twenties. It allows users to share their …
