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Do you remember how, a couple of years ago, you laughed off those offensively large virtual reality headsets? I certainly do. They’re still hilariously oversized, but there’s nothing funny about the rapid commercialisation that’s occurred with this technology. It’s estimated that the market for VR will expand from $90 million …
The last few months seem to have flew by at breakneck speed, 5 minutes ago it was Christmas and now we’re heading into mid-March…how did that happen? Well, I suppose time flies when you’re having fun working hard. So what’s been happening at Miro? Well loads as it goes! We’ve …
Six months ago I first wrote about how I believed the next steps for augmented reality games would be to start cashing in through sponsorship deals with major brands. As of December 2016, Starbucks and Sprint in the US, as well as Reliance Jio in India, have been announced as …
Workplace efficiency is all about the way people manage their time, responsibilities and tasks. This can be achieved in numerous ways, such as creating to-do lists on post-it notes, holding regular internal meetings, keeping an activity diary and logging all details on a platform. However, considering that we mostly live …
Recent moves by Google have confirmed long-held suspicions that mobile is the new black, and desktop is your geriatric Great Aunt Gertrude with regards to Google Search. Hyperbole aside, with the ever expanding trend for mobile search (58% of Google searches are now conducted on a mobile device) and Google’s …
Whilst it may be the festive period, and perhaps the busiest time for all industries, seasonal marketing efforts are not limited to this period alone. Depending on the niche of your business, there is a peak season for you to try and drive sales (or other goals!) with a concerted …
We’re delighted to announce we’ve been selected as finalists for the Pride of Stratford Awards 2017! On Friday 3rd February 2017, Stratford-on-Avon District will come together at the Crowne Plaza, to celebrate the best achievements in business and the community, and Miromedia has been selected as finalists in two of …
A tectonic shift has taken place at Instagram over the past two years. In 2014, Facebook, owners of Instagram since 2012, started rolling out sponsored content on the platform. Come late 2015, this advertising power was extended to all businesses using the platform, and advertising revenue for the company skyrocketed. …
Let me start this post with a small admission. In popular culture terms, I’m always last to the party. Let me give you a few examples: I signed up for Twitter 18 months ago to see what all the fuss was about, I only started Breaking Bad at the beginning …
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