Last-Click Attribution And The Problem With Data

Andy Clarke Analytics

A Word On Pee Wee Football If you’ve ever watched small children playing football you’ll be familiar with the ‘ball chasing’ phenomenon. All the miniature players get over-excited at the prospect of scoring so all strategy and process is thrown out of the window as over-eager parents scream at their …

Miro Help Out Strider at Stage 4 of the OVO Energy Tour of Britain

Andy Clarke Stuff

Miromedia director, Ian Hancock was delighted to help out at Stage 4 of the Ovo Energy Tour of Britain yesterday (06/09/17) alongside our client, Strider Bike UK, who held a “balance bike race” at the event. The exclusive distributor of Strider balance bikes across the UK and Ireland, Strider Bike UK …

Kenilworth Barbarians step onto sacred turf of Ricoh Arena

Andy Clarke Stuff

The not quite Under-23 Barbarian squad were given the opportunity to display their flare style of play on the Coventry headquarters of Premiership runners-up, Wasps. Sporting their recognisable jerseys, sponsored by Miromedia, the Babas were invited to take part in the mixed-team touch rugby event, for a Tuesday evening of …

Miromedia help support Paper High’s Marathon Fundraising Efforts

Andy Clarke Stuff

Miromedia have helped Mark Woolley, founder of Paper High, to eclipse his target and raise over 110% of his £3000 fundraising goal for Cancer Research UK. A figure to match Mark’s commitment to this year’s London Marathon. Almost all of us have been impacted by cancer in some way. Whether …

Preparing Your Business For The Year of Voice Search

Andy Clarke Industry News, Stuff

Do you remember how, a couple of years ago, you laughed off those offensively large virtual reality headsets? I certainly do. They’re still hilariously oversized, but there’s nothing funny about the rapid commercialisation that’s occurred with this technology. It’s estimated that the market for VR will expand from $90 million …

The last few months at Miro…

Andy Clarke Stuff

The last few months seem to have flew by at breakneck speed, 5 minutes ago it was Christmas and now we’re heading into mid-March…how did that happen? Well, I suppose time flies when you’re having fun working hard. So what’s been happening at Miro? Well loads as it goes! We’ve …

How Much Is Augmented Reality Worth?

Simon Jones Industry News

Six months ago I first wrote about how I believed the next steps for augmented reality games would be to start cashing in through sponsorship deals with major brands. As of December 2016, Starbucks and Sprint in the US, as well as Reliance Jio in India, have been announced as …