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Performance Max, Google Ads new campaign type, was rolled out to all advertisers in late 2021. In case you missed their announcement, here’s what you need to know. The new campaign type now gives advertisers the opportunity to target all corners of Google’s advertising network via one campaign. Just …
To create your keyword list(s), you first need to have a clear idea of what objectives your new search campaign(s) will aim to achieve. That is to say that when considering your Google Ads Search Campaign Strategy, you cannot take a “one size fits all” approach. Common Pay-Per-Click (PPC) campaign …
Recent moves by Google have confirmed long-held suspicions that mobile is the new black, and desktop is your geriatric Great Aunt Gertrude with regards to Google Search. Hyperbole aside, with the ever expanding trend for mobile search (58% of Google searches are now conducted on a mobile device) and Google’s …
Whilst it may be the festive period, and perhaps the busiest time for all industries, seasonal marketing efforts are not limited to this period alone. Depending on the niche of your business, there is a peak season for you to try and drive sales (or other goals!) with a concerted …
If you ever need convincing that spending a decent whack on paid search is worth it, take a look at this study BuzzFeed have put together on how the Conservative party outbid their rivals in the run up to the election. The election that they won. The major British political …
Are we entering a new generation of users who see no difference between paid and organic search results? When it’s done right, using the paid search model on Google can be hugely beneficial to businesses and their customers. Well managed paid search campaigns can ensure you get the right visitors …
Can your site be found for the most relevant keywords? Most websites will appear in the search results for their company name. View our Infographic to find out more.
If we know one thing about Google, it’s that they love to change things up. But what big changes does Google have in store for us in 2014?
Following on from my recent post about Google’s market share in the UK, here are a few figures from a few of our European neighbours. The figures are staggering, highlighting the search giants complete domination of the European search market.If you thought Google does well in the UK with over 91%, you haven’t seen …
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