Meet the Team – Carolanne Mangles

Rasna Ghataurhae Uncategorized

Next up we’re introducing our CRO Specialist, Carolanne Mangles.  Carolanne “Annie” started her marketing career as a PR and communications intern at the British Red Cross. As much as she loved it, she knew she wanted something more, where she could really get her hands on a website and help …

News! Google Ads Update 2021

Steven Blassberg Uncategorized

From the 18th February 2021, Google will be changing the matching behaviour for 2 specific Keyword Types, Phrase Match (PM) and Broad Match Modified (BMM). Below is some useful information to talk you through what Match Types are in place right now, what changes will be made on 18th February, …

3 Ways To Improve Your PPC Clickthrough Rate

Carolanne Mangles Uncategorized

Increase your paid search ads CTR without increasing your keyword bids or ad spend Far too often Conversion Rate Optimization (CRO) is put into its own silo. The testing team is separate from the marketing team and optimisation is predominantly done on the site. But CRO needs to be considered …

Meet The Team – Andy Clarke

Simon Uncategorized

Introducing our Digital Marketing Executive Andy Clarke who specialises in Google & Facebook Ads. From an early age Andy has enjoyed maths, figures and analysing/breaking down this information in order to gain a better understanding and form conclusions. This analytical mindset played a role in choosing some of his A …

Meet The Team – Rasna Ghataurhae

Andy Clarke Uncategorized

Next up on our meet the team series of posts, introducing Digital Marketing Executive Rasna Ghataurhae, who specialises in SEO & Content Marketing From as early as she can remember, Ras has always been interested in marketing, before even realising it was called marketing! Watching TV at a young age …

Miromedia’s Favourite Christmas Campaigns

Carolanne Mangles Uncategorized

The Christmas ads that have captures our eyes and heart this year Every year we eagerly anticipate the arrival of the Christmas adverts to see who brings out “the best”. It also signals that Christmas is almost upon us and its time to get your decorations up (subject to opinion) …

How To: Google Ads Keyword Match Types

Andy Clarke Uncategorized

What are the different ads keyword match types and which ones should you use? A Google Search campaign is essentially made up of keywords, which are what people type into Google that you want to show search ads for. So you need to think wisely about which keywords you want …

Is Google Removing Favicons in Desktop Search Results?

Rasna Ghataurhae Uncategorized

As we all know Google has been displaying favicons within the Google Search Results on mobile since May 2019. This change was well received and users were happy that they could identify which brand the search result was coming from.  On January 13th Google brought this big change to desktop …