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Google has released its newest version of Google Analytics called GA4 (Google Analytics 4), an updated version of Google Analytics that more accurately tracks users on your website. GA4 will use ‘event’ based tracking instead of ‘session’ tracking. It will therefore measure data per user rather than per session …
Performance Max, Google Ads new campaign type, was rolled out to all advertisers in late 2021. In case you missed their announcement, here’s what you need to know. The new campaign type now gives advertisers the opportunity to target all corners of Google’s advertising network via one campaign. Just …
Google recently confirmed a core algorithm update had begun to be rolled out (starting December 3rd). Typically when Google releases a core algorithm update the impact and what SEO factors are to be affected are unknown. This generally takes a few weeks to understand and certain aspects to organic rankings …
Email marketing is one of the most powerful tools for harnessing revenue from your existing customer base. I’m talking the people who already like your product or service, the ones who are potentially getting their heads turned by (perhaps) snazzier, more engaging brands. With the minefield of data out there …
Recent moves by Google have confirmed long-held suspicions that mobile is the new black, and desktop is your geriatric Great Aunt Gertrude with regards to Google Search. Hyperbole aside, with the ever expanding trend for mobile search (58% of Google searches are now conducted on a mobile device) and Google’s …
If you think about it, the letters in the acronym ‘www’ have always represented something on a global scale. World wide web, it’s in the name…it’s you communicating to the world. Whether you have those three little letters prefixing your website or not (it’s 2016, plenty don’t – Twitter and …
Every so often Google makes a change that sends the industry into a frenzy of excitement and fear. As we covered back in October, Google’s gradual implementation of mobile-first indexing is the most recent stimulant of digital marketing types everywhere. But what does it actually mean for you and your …
2016 sees Mobile Ad spend overtake PC for the first time. We have taken the great information from iabuk.net, PwC and the Internet Advertising Bureau and gone back to the drawing board with this chalk inspired infographic.
According to Search Engine Land, Google is going to split its index. Sounds painful. In reality, Google’s priority on mobile search meant them splitting their index was only a matter of time. The move will see Google continue to cater to the upward trend in mobile searches with a separate …
In a pretty lengthy blog post, Doantam Phan – a Product Manager in the Google Search team – outlined how Google intends to further improve user experience on mobile. The first update isn’t a huge one, but it’s pretty significant to see how quickly things have shifted in under two years. In …
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