Google has released its newest version of Google Analytics called GA4 (Google Analytics 4), an updated version of Google Analytics that more accurately tracks users on your website. GA4 will use ‘event’ based tracking instead of ‘session’ tracking. It will therefore measure data per user rather than per session …
Monitoring your traffic fluxations with Google Analytics Annotations and Custom Alerts
Use Annotations to add context to your traffic fluxations and Custom Alerts to spot increases or decreases quickly If you’re not using Annotations in GA then are you actually serious about monitoring your traffic and analysing trends and patterns to make better marketing decisions? Annotations is a powerful tool that …
Miromedia is IASME Certified
After a considerable period of preparation, we’re pleased to announce that Miromedia are now Cyber Essentials Certified, and GDPR approved via the IASME Consortium Government standard. The importance of ensuring Miromedia as an agency is run in compliance with the new data protection laws is paramount, both to us and …
Last-Click Attribution And The Problem With Data
A Word On Pee Wee Football If you’ve ever watched small children playing football you’ll be familiar with the ‘ball chasing’ phenomenon. All the miniature players get over-excited at the prospect of scoring so all strategy and process is thrown out of the window as over-eager parents scream at their …
Mobile Ad spend overtakes PC for the first time
2016 sees Mobile Ad spend overtake PC for the first time. We have taken the great information from iabuk.net, PwC and the Internet Advertising Bureau and gone back to the drawing board with this chalk inspired infographic.
Dark Social – A Definitive Guide
If you’ve noticed an increase in your direct traffic to your website when comparing traffic sources year on year, you may be tempted to put it down to your business’ PR strategy and an increase in brand presence. After all, more people are coming straight to your website…right? Before making …
Miromedia’s guide to getting the most from your website
Can your site be found for the most relevant keywords? Most websites will appear in the search results for their company name. View our Infographic to find out more.
BuzzBundle – The Multifaceted Social Media Management Tool
Looking to find SEO and Social Media Tools in Marketing can be a tough slog. There are many different tools available, but many of them are not very efficient or useful. BuzzBundle on the other hand is a free downloadable piece of software, that allows you to view and manage …
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