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Email marketing is one of the most powerful tools for harnessing revenue from your existing customer base. I’m talking the people who already like your product or service, the ones who are potentially getting their heads turned by (perhaps) snazzier, more engaging brands. With the minefield of data out there …
Whilst it may be the festive period, and perhaps the busiest time for all industries, seasonal marketing efforts are not limited to this period alone. Depending on the niche of your business, there is a peak season for you to try and drive sales (or other goals!) with a concerted …
If you open your inbox now I bet it’s full of emails from companies trying to get you to buy things. I bet you don’t even have to go and open your inbox to tell me that it is. There’s probably even more since you last checked it. Google have even …
There has always been debate about whether or not email represents a powerful digital marketing tool. As if purposely trying to prove a point, email marketing has grown and changed massively in the last few years proving itself to be a significant piece in the marketing mechanism. However, email marketing …
Do you think email marketing is dead? Not only is it alive and kicking, it remains arguably one of the most effective techniques to turn potential customers into converting customers. Email marketing may strike many as the ‘grandad’ of the online marketing world, as modern and fresh marketing channels such …
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