LinkedIn: A New Platform For Content Marketing?

Ian HancockLinkedIn, Social Media

Without a doubt, LinkedIn has managed to establish a gargantuan name for itself within the world that is social networking. More recently, the company have introduced transformations to the website and overall user interface that can potentially offer huge benefits for SEO. Emarketer (an independent market research company) have studied these …

Google + more important than Facebook and Twitter

Ian HancockSocial Media

According to a new report from Searchmetrics, websites which have a higher number of social shares, comments and retweets rank better in Google. Based on analysis of 10,000 search terms from Google UK, Google + has the strongest correlation between the rankings and social media. Yet this is a correlation …

Is Social Media Making us Posers?

Ian HancockSocial Media

Have you ever shamelessly pulled a selfie? – arm outstretched, phone/camera/ heck even ipad in hand ready to take a pouty photo? There are many guilty culprits out there (not just celebs) but people aged 18-24 are the most likely to do so. In a recent poll by OnePoll, 30% …

Why Breaking up Digitally is Hard to Do

Ian HancockSocial Media

Before everyone had their lives plastered over social media sites, forgetting about someone after a break up meant ripping up some old photos. Text messages and emails were easily deleted and you would tell your friends not to mention them. Yet photographs on Facebook and messages posted on other social …

Is FB A Closing Book?

Ian HancockIndustry News, Social Media

Facebook is the worlds biggest social network by some way. It’s bigger than MySpace ever was, but it could be heading in a similar direction according to recent figures. SocialBakers, an independent analysis firm, has released figures that indicate a 4% drop in US visitors to the site in the last month: a 6 …

Site Spring Cleaning

Ian HancockSearch Engine Optimisation, Social Media

Here are 5 things to check as part of your website spring cleaning. All are fairly simple fixes. In no particular order: Site Speed One of the biggest barriers to good user experience is a slow loading site. There’s nothing more frustrating than having to wait more than a few seconds …

April Fools From The Web

Ian HancockIndustry News, Online PR, Social Media

Yesterday was April Fools Day and there was no shortage of pranks & gags going on. The web was no exception and some of the biggest companies got involved in the age old tradition. Some were good, others not so great. The internet is a great place to place an …

How Much is Too Much?

Ian HancockIndustry News, Social Media

Lots of people access Facebook and other social media platforms through their smartphone. It’s quick, it’s easy and it’s convenient. Carrying your social media everywhere you go is great if you have a few minute to kill or you need to contact someone. A recent study has revealed some very …