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In the final quarter of 2015, Facebook’s quarterly earnings surpassed $5bn for first time thanks to ad sales. And when I say thanks to ad sales, I mean pretty much all thanks to ad sales. In fact, 80% of that revenue was from mobile ad sales alone. That’s not quite …
The main purpose of Facebook news feed is to give users information that is really relevant to them. Because this information usually come from different sources – friends, favourite pages, businesses – the news feed needs to provide users with a mixture of these. As more and more content is …
Intent marketing, the latest word on many a marketers’ lips – but what exactly is it? In plain terms, intent marketing is marketing something and having a clear intention for doing so; it’s all about knowing your end goal rather than just doing something for the sake of it. Keeping …
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