How Much is Too Much?

Kirstie Jones Industry News, Social Media

Lots of people access Facebook and other social media platforms through their smartphone. It’s quick, it’s easy and it’s convenient. Carrying your social media everywhere you go is great if you have a few minute to kill or you need to contact someone. A recent study has revealed some very …

Facebook Therapy

Kirstie Jones Social Media

Back in January we told you about a study on the impact of Facebook on your mood. That particular study, carried out at a German University, concluded that a visit to Facebook can leave you feeling down and depressed. The findings are based on the idea that most people log …

The Science of Success on Twitter

Kirstie Jones Social Media

If there’s one thing the Social Media Generation aka Digital Natives want, its to be popular. This doesn’t necessarily set them apart from any other generation that’s gone before them. We all want to be liked to some degree. What has changed, however, is the means by which popularity is …

#Keepthechange

Kirstie Jones Industry News, Social Media

A new service allowing people to ‘pay-by-tweet’ has been launched as a collaborative effort between Twitter and American Express. Twitter users can pay for things using just a hash-tag. This means that users can buy things without ever leaving the site. All cardholders have to do is verify their Twitter accounts and they …

How to Run a Facebook Competition

Kirstie Jones Social Media

Running a competition on Facebook is a great way to grow your fanbase and engage with existing and potential customers. It also gives fans a solid reason to “like” your page. A photo contest is a great way to get your page filled with fun shareable content, whilst making your …

German Study Reveals the True Impact of Facebook

Kirstie Jones General, Social Media

A recent study carried out by two universities in Germany has revealed what is already obvious to most; going on Facebook is depressing and makes you angry. OK, not quite but the study has produced some interesting, if not worrying, results. It basically concluded that a visit to Facebook can …

Facebook Adds Search Function (Almost)

Kirstie Jones Industry News, Social Media

Facebook has recently announced a search function addition to its social network. This much anticipated addition hasn’t come as a surprise but its not exactly the Google-rivalling search engine that many were expecting. Instead its an engine that searches content shared by your Facebook friends. ‘Graph Search’, which isn’t out …

The best Social Media Campaigns of 2012

Kirstie Jones Social Media

It’s not an exact science measuring the success of a social media campaign. It’s difficult to define what makes a great social media campaign. Is it based on the amount of retweets, youtube views or the amount of traffic it drove? The answer is any of the above but those …

9 Reasons to Blog for Your Business

Kirstie Jones General, Social Media

Too many business and corporate websites don’t have a blog. Blogs are more than just a way of getting news out there. They are great for business in a number of ways. Below are nine. 1.More Traffic One of the main reasons for regularly blogging on your corporate website is to get more traffic. …