Christmas E-commerce Stats

Ian HancockEcommerce, Industry News

Last month I posted about the relatively new phenomenon known as ‘Cyber Monday‘, which sees millions of shoppers take to the net to spend their hard earned currency before Christmas. In that post I reported on how Cyber Monday was the busiest online shopping day  in UK history. This is no longer the case according to recently released figures, detailing shopping behaviour over the festive season.

The data shows that Christmas 2012 was the busiest ever for online retail in the UK. On Christmas Eve there were 84 million visits to retail sites. Christmas Day saw 107 million visits, only 5 million short of the (former) record set on Cyber Monday. However it was Boxing Day that smashed the previous record of 112 million. The day after Christmas consumers made 113 million visits to retail sites, one million more than the previous record, set 15 days earlier.

The massive figures over the entire festive season are due to early sales and discounting, along with traditional post Christmas sale shopping.

The top sale related search terms were;

  • Next Sale
  • Debenhams Sale
  • Marks and Spencer Sale
  • John Lewis Sale

At the peak of the shopping frenzy one in every 125 searches contained the word ‘sale’ or ‘sales’.

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