I was recently asked by CEO Blog Nation to provide an answer to the following question as they were writing an article on it: “What is your best SEO tip for an SME?” Having worked in SEO for a number of years, particularly with SMEs, I was more than happy to …
Bridging the divide – why you are missing hundreds of opportunities by not combining the worlds of online and offline
While it may seem like a completely different beast, offline marketing can help your online marketing efforts in more ways than you might think. One area of offline marketing that can be of extreme benefit to your online marketing efforts is face-to-face events. Think of how your events can benefit …
Creating a Content Marketing Strategy
Content marketing is non-interruption marketing which essentially means that rather than directly promoting your products and services, content is created which seeks to build a trusting relationship. By providing content that is relevant and meaningful to customers, you can encourage them to connect with your brand and ultimately choose your’s …
Interflora Gifted Reprieve by Google
Siobhan recently reported on Interflora’s Google penalty for manipulating search results with paid links. It seems that not long (11 days to be precise) after the penalty was issued it has been as good as lifted. Prior to penalisation it ranked in the top three for major flower related terms such …
Creating Content that Generates Natural Links
What’s better than spending time creating fantastic links that search engines value and give your site ranking strength? Answer, creating fantastic content that people naturally link to and give your site repeated and long term ranking strength. But what exactly should page content include to increase the likelihood that people …
5 Things to Consider Before Using the Disavow Tool
To follow on from my post about Google’s disavow tool last week I though I’d give you a few more things to thinks about before using it. 1. Think about the long term Don’t just start disavowing links left, right and centre and think the work is done. Look beyond this. Think …
Benefits of Blogging (not just another link building service)
Guest blogging is a buzz term which is being heightened in the industry right now. Under the mumbles of people complaining about their website being knocked off the Google radar, this term has came from the ashes as being the primary way to pull your site back up the rankings. …
Google Disavow Tool
Last week Google launched a new tool called the Disavow Links tools. It does exactly what it says on the tin really; allows webmasters to tell Google which inbound links they don’t want the search engine to take into account. It gives webmasters a chance to breath following the recent Google updates that have …
Link Trading Game – the Next Monopoly?
If you are after the ultimate geek/SEO pass time then your prayers have been answered. A Majestic SEO powered trading game, linkDAQ, has recently launched that works in a similar way to any stocks & shares investment game. The difference is that the stocks aren’t valued on orders, profits or confidence. They are valued on the …