Bridging the divide – why you are missing hundreds of opportunities by not combining the worlds of online and offline

Ian Hancock Link Building, Online PR, SEO Regional

While it may seem like a completely different beast, offline marketing can help your online marketing efforts in more ways than you might think. One area of offline marketing that can be of extreme benefit to your online marketing efforts is face-to-face events. Think of how your events can benefit …

April Fools From The Web

Kirstie Jones Industry News, Online PR, Social Media

Yesterday was April Fools Day and there was no shortage of pranks & gags going on. The web was no exception and some of the biggest companies got involved in the age old tradition. Some were good, others not so great. The internet is a great place to place an …

Internet Marketing – An Alternative Approach

Kirstie Jones General, Industry News, Online PR

When it comes to promoting your web based business there are a number of approaches you can go for. Typical internet marketing strategies include search engine optimisation, pay-per-click, e-mail marketing, infographics, viral videos and so on. Then there’s offline promotion – television, radio, print etc. Most web businesses combine online and offline elements to …