Is Email Marketing Extinct?

Ian HancockEmail Marketing

Do you think email marketing is dead? Not only is it alive and kicking, it remains arguably one of the most effective techniques to turn potential customers into converting customers.

Email marketing may strike many as the ‘grandad’ of the online marketing world, as modern and fresh marketing channels such as social media, apps and mobile marketing dominate the attention of many excited marketeers. However, research disagrees, as it has been found that email marketing with a strong content focus is more effective than new forms of online marketing.

Email marketing is extremely powerful as it places content about your business into a direct and personal location – the inbox. Providing a direct channel of communication for conversions – email marketing is far from dead, dying out or becoming extinct.

Moving conversation to commerce, email continues to strive as a marketing tool as it is also exceptionally cost-effective. According to the Direct Marketing Association email has an Return On Investment (ROI) of 4,300%, making email a worthwhile investment.

What Makes Email Content Work Successfully?

Emails. The first thought that often comes to mind is being continually swamped with newsletters, sale notifications, pitches and spam. This type of email marketing does not work. Do you open these types of emails? Or, are they immediately banished to your trash folder – the latter often triumphs.

What works is a profitable exchange; your valuable information for your potential customer’s precious time. Your subscribers need to trust that your emails will be informative and a worthwhile read, not shameless self-promoting. With high quality email content you can develop and establish a strong relationship with your target audience:

  • Through eye-catching subject line writing you can get your message opened

  • Through your distinctive tone of voice your messages will be read

  • Through well-written, unique and audience specific content you will inspire referrals and word-of-mouth interactions