There has always been debate about whether or not email represents a powerful digital marketing tool. As if purposely trying to prove a point, email marketing has grown and changed massively in the last few years proving itself to be a significant piece in the marketing mechanism. However, email marketing …
The origami of web design
(It’s all in the fold). Earlier in the week I came across this article from cxpartners entitled The myth of the fold. The post details their findings from eye tracker testing to understand how users scan and view a web page and how the layout of content affects how the …