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“We need a new website! Let’s find a designer who can make it look a lot better, quickly.” I can’t tell you how many times I’ve heard or seen the above, or a variation of it, from businesses looking to improve their website because it’s currently “not performing” as it …
Make sure your value proposition and conversion copy is all based on data to get the best results… but how? Why isn’t data-driven copywriting more of a thing? If you’re writing site copy to persuade your visitors to enquire/purchase then you really need to understand your customers’ underlying values, motivators, …
CRO (Conversion Rate Optimisation) is not just for large traffic sites with whole testing teams in place… In this post, I want to talk through some challenges of CRO for SMEs and low traffic sites, why CRO is so important for business growth (no matter the size of your business), …
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