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Our team work hard to keep on top of changes in the digital marketplace. Join in via tweet, post, pin or message. #WeAreMiro

Why Research Beats Design When Optimising Your Website

Simon Jones December 10, 2020 Conversion Rate Optimisation

“We need a new website! Let’s find a designer who can make it look a lot better, quickly.”  I can’t tell you how many times I’ve heard or seen the above, or a variation of it, from businesses looking to improve their website because it’s currently “not performing” as it …

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How To Create Data-Driven Copy That Converts

Simon Jones December 3, 2020 Conversion Rate Optimisation

Make sure your value proposition and conversion copy is all based on data to get the best results… but how? Why isn’t data-driven copywriting more of a thing? If you’re writing site copy to persuade your visitors to enquire/purchase then you really need to understand your customers’ underlying values, motivators, …

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conversion rate optimisationCopywriting

CRO and Conversion Research For SMEs and Low Traffic Sites

Simon Jones November 23, 2020 Conversion Rate Optimisation

CRO (Conversion Rate Optimisation) is not just for large traffic sites with whole testing teams in place… In this post, I want to talk through some challenges of CRO for SMEs and low traffic sites, why CRO is so important for business growth (no matter the size of your business), …

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conversion rate optimisationconversion research

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Leamington Spa,
Warwickshire,
CV32 5PL
01926 358 200

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