With the central role that the internet plays in the lives of many people today, user experience (UX) counts for everything. Gone are the days with just putting up with a website, in today’s cut-throat world if a user doesn’t like your online output they will switch off, simple. Customers …
Intent Marketing – How you should be using it in your social media activity
Intent marketing, the latest word on many a marketers’ lips – but what exactly is it? In plain terms, intent marketing is marketing something and having a clear intention for doing so; it’s all about knowing your end goal rather than just doing something for the sake of it. Keeping …
What does Google have in store for us in 2014?
If we know one thing about Google, it’s that they love to change things up. But what big changes does Google have in store for us in 2014?
Shared Endorsements – A Spark Of Thought…
OK… so after logging on to my computer fairly late on a Friday night (beer included) I was greeted with the above message from our dearest Google (No I didn’t search for this explicitly but it helps the theme of the post…). The most prominent thing that caught my attention …
In the Race to the Bottom, there are no Winners
When it comes to making a purchase many look for the lowest price they can find. It goes without saying that you want the best deal you can get, regardless of what you are buying. But the best deal doesn’t always mean the lowest price. And at what stage does …
Google Top Charts
Google has launched a new Trends tool called Top Charts. Top Charts shows the most popular searches in over 40 categories including actors, sports stars, animals, authors and cars. The data goes all the way back to 2004, showing you who was the most popular DJ or what the most …
Google’s Plans For The Near Future
Yesterday Matt Cutts, the man in charge of search spam at Google, outlined what to expect from Google in the next few months from the perspective of an SEO or webmaster. He was responding to the question, “What should we expect in the next few months in terms of SEO for Google?” …
Time & Google ‘Timelapse’ Collaboration
Time Inc have created a timelapse site in collaboration with Google. It shows how global landscapes have changed in the last 30 years. You can view some of Earths most well known locations, such as Dubai, Las Vegas and the Amazon and how they have developed since the early 80’s. …
Is FB A Closing Book?
Facebook is the worlds biggest social network by some way. It’s bigger than MySpace ever was, but it could be heading in a similar direction according to recent figures. SocialBakers, an independent analysis firm, has released figures that indicate a 4% drop in US visitors to the site in the last month: a 6 …
You are What you Tweet
This week has seen Britains first youth commissioner step down from her post after being thrown into the spotlight, over remarks she made 2 years before her post. Paris Brown has sparked media attention for her “homophobic and racist” remarks made on social networking site Twitter. Some of these remarks …