Google SEO

Apparently even Google needs SEO

Simon JonesIndustry News, Internet, Search Engine Optimisation

If you have a website and don’t think you need SEO, reading the below may just change your mind.

Yesterday, Google posted a job vacancy for a Program Manager, Search Engine Optimization. You may be thinking “what exactly does that mean?” 

Well, it basically means that Google are recruiting for an SEO manager. 

So, yes, even the world’s biggest search engine needs SEO!

Presumedly a job role designed to show the world that all is fair and no one gets preferential treatment when it comes to rankings and visibility, the intention behind the job is for Google to improve its marketing and drive organic traffic to its product pages.

Here’s a snippet from the job description…

“As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth. You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites.”

And here are the qualifications that the ideal candidate will need…

  • BA/BS degree in Computer Science, Engineering or equivalent practical experience
  • 4 years of experience developing websites and applications with SQL, HTML5, and XML
  • 2 years of SEO experience
  • Experience with Google App Engine, Google Custom Search, Webmaster Tools and Google Analytics and experience creating and maintaining project schedules using project management systems
  • Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata and site speed optimization to optimize website performance
  • Experience in quantifying marketing impact and SEO performance and strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, etc.)
  • Knowledge of one or more of the following: Java, C/C++, or Python
  • Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics

Find out more about Google’s requirement for SEO here.