In the final quarter of 2015, Facebook’s quarterly earnings surpassed $5bn for first time thanks to ad sales. And when I say thanks to ad sales, I mean pretty much all thanks to ad sales. In fact, 80% of that revenue was from mobile ad sales alone. That’s not quite Google numbers ($19bn in the same quarter) but it’s hugely significant.
Even more significant is that Facebook’s Q4 2015 ad sales ($5.6bn) is an increase of 57% from Q4 2014 ($3.6bn). In fact, Facebook’s total mobile ad sales in 2015 was a whopping $13.35bn. And that will only continue to accelerate upwards as over 90% of both daily and monthly active Facebook users are now using mobile.
What does that mean to you?
It means you should really consider Facebook advertising.
There are tons of success stories of businesses that have successfully used Facebook to advertise to new customers. And that’s the important part – people don’t have to follow you on Facebook for to advertise to them.
“Advertising on Facebook is like putting a billboard up right outside your ideal customer’s house…”
Google AdWords is a fantastic way of bringing in highly relevant traffic but it’s a reactive ad platform. Everything you do is based on the Google search. If someone doesn’t search the term you’re bidding for, your ad doesn’t get seen. Once someone does visit your site, you can continue proactively remarketing to them but, crucially, they have to make the first move.
On the flip side, Facebook ads is a proactive way of reaching a highly targeted audience. You create an ad and put it into people’s timelines in an instant. It’s that easy. You just set a budget and off you go. They don’t even need to know who you are.
And, thanks to Facebook being such a popular platform, people are willing to give all their details to them. Age, gender, interests…everything. That means you can target your ideal demographics with unique, targeted ads. Advertising on Facebook is like putting a billboard up right outside your ideal customer’s house.
How can I advertise on Facebook?
When we say we’re a paid search expert, that doesn’t just limit us to Google. We’ve run successful Facebook ads campaigns for a number of clients, sometimes at the fraction of the cost of Google AdWords. If you’ve got a service or product that fits a particular demographic, we can set up highly targeted campaigns that focus on driving sales and enquiries.
If you want to have a chat and see how we can help you, call us on 01926 358 200 or get in touch.