Google kills the webmaster

Simon JonesGoogle

For me the term “webmaster” has always seemed a bit ‘90s – dated and stuck in the past some may say*, the title isn’t really heard any more. And it seems Google finally agree, for you will now see that Google Webmaster Tools is no more…well the name isn’t at least.

Navigate your browser to what used to be known as Webmaster Tools and in its place you will find Google Search Console. After 10 years as the free go-to toolset for checking indexing status and the general optimisation of your website (even though it sounds ’90s…well to me at least, it did actually launch in 2005), Webmaster Tools has been given a rebrand.

Here’s the new logo…

Google Search Console

Google’s reasoning behind the name change? The official line is this…

”It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well.

What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.”

Other than the name, nothing else has changed…well nothing more than usual.

*despite referring to the 90s, the reference to this mid-‘90s single wasn’t intentional, I promise!