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Impossible a new “altruistic social networking” site backed by Lily Cole is set to put social back into social media. “The average Londoner knows just one neighbour” says model Lily Cole. “I travel a lot and I’m always surprised by the strong sense of community in some countries. We’ve lost …

Last, but my no means least…. Today saw a flexing of the rule book, when Cakesmith Ian Hancock entered the cooking competition with a double entry. The unorthodox approach of going last looked like a mistake, when Ian lined up against the other bakers, as he has seen the bar …

We all know about the Google algorithm updates that have brought about a change in SEO practices. However for marketers or companies out there who think they can still cut corners – think again! Link building that is natural and therefore seen as “ethical” is the only way your site …

SEO and social media should no longer be seen as separate areas of activity but as part of an ecosystem working together. Quality content is the primary driving force for a site’s success and social engagement relies heavily upon this. Content that is easily shared and syndicated through social media …

Many businesses have taken a while to implement social media activity. It’s only really now that many companies are starting to truly understand the benefits of social media within a marketing campaign. Although social media may not always directly get you sales, what it does do is increase brand awareness …

Once the hard work of creating an article has been done, it’s important that you try and get the most out of that content. Rather than posting an article out there just for a back link, you could in fact gain more backlinks and drive traffic through to your site …

HMV founded in 1921 has been one of the most recognisable brands on the High Street, with it’s iconic dog and gramophone trademark. It is the last remaining music retailer on the high street, with over 230 stores in the UK and Ireland. As announcements have been made the company …

Over the last 12 months content marketing has came to the forefront in terms of seo marketing strategies. There have been plenty of lessons to learn from 2012 in terms of where seo marketing is headed. 2012 has seen content marketing establish itself as a key factor in order to …

Global giants Google have avoided paying tax by using Bermuda as a tax haven, recent reports identify. Google have stashed a staggering £6 billion through Bermuda in 2012, which halved it’s 2011 tax bill. The company paid £6 billion in UK tax last year but funnelled 80% of it’s global …

As 2012 draws to a close many retailers aren’t winding down but gearing up for an influx in sales as a result of panic buying and festive sales. A large amount of retailers will be offering discount codes on their sites in order to reign consumers in, however efforts would be better …