Search is ever changing, as we are unable to quantify a users behaviour. How one person searches for something will differ from the next. It is because of this why SEO is always changing and as a result it’s a good idea to always understand how this effects SEO.
According to Will Critchlow from Moz, he found that the type of search results that we’re finding are now changing. They are now increasingly seeing SERP’s which are influenced by contextual information – the implicit queries. This ultimate means that people now do not need to add long tail anchor text into the search to get what they need but small keywords which will then in turn give them the results they’re looking for.
Check out the Whiteboard Friday from Will Critchlow below: