Littlewoods claim to be the first brand to use Seeitshopit – a new tool which enables Facebook users to directly purchase through the social media site. The tool which is developed by digital agency Isobar, allows brands to showcase their products within a single post on Facebook. The interactive shopping tool enables users to browse through a brands items, share and buy. Littlewoods have trialled this tool and are launching Myleene Klass’s swimwear collection to 162,000 Littlewoods Facebook fans.
The Seeitshopit tool delivers a facility to enable users to shop directly within their news feed, where users spend most of their time. This will allow customers to buy products and directly access the brands page, creating a seamless shopping experience.
Littlewoods have consistently harnessed the power of Facebook and trialled new ways to advertise products through the platform. Last June Littlewoods created numerous interactive Facebook TV programmes hosted by celebrities Mylene Klass and Laurence Llewelyn-Bowen. The shows were live lifestyle shows showcasing a range of Littlewoods products. As a result, the retailer experienced a sales spike. Traffic to the homeware range increased to 300% compared to the week before these products were on sale.
As Littlewoods continue to monetise Facebook they will undoubtedly see an increase in sales. By bringing the brand to the people within their newsfeeds, they are able to directly target those people interested in the brand. If buying can be done easily and even more quickly we are more likely to consume.
However is this too invasive of a brand or a clever tactic?
If you’d like to engage customers through the use of social media, contact Miromedia as we can create and deliver a create social media campaign for your needs.