Google Adds Mobile Friendly Label & Google Mobile Friendly Test

Ian Hancock Stuff

Google have rolled out a new feature on smartphones that displays whether or not sites are mobile friendly in the search engine results.

The feature adds credence to the long standing belief that Google will begin to favour mobile friendly websites and on Google’s own Webmaster Central Blog they all but confirm it:

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.

This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

If you want to see if your website is fit for one of Google’s mobile friendly labels, try the Google Mobile Friendly Test now by clicking here.

If it’s not, Miro have built lots of mobile friendly websites and would love to help you build yours.