With Christmas looming, today is dubbed as “mega Monday” which is said to be the busiest shopping day for online retailers of the year. Many stores slash prices by half in a black Friday style sale and an estimated £10,000 a second will be spent on Christmas shopping. A staggering 115 million visits to online stores is expected to happen today, which is to make today the busiest web shopping day of all time.
It is believed that the total value of online shopping in December as a whole will top £5billion. With some of the most searched items by web shoppers including the ipad Mini
and Kindle Fire HD. With more people shopping online for christmas presents, it’s now the time for companies to make sure their sites are well managed and making the most of seo services. The companies that don’t have mobile sites are also said to suffer this season, as more people are taking to their smart phones to shop on the go. In fact, a study by the Mobile Entertainment Forum indicated that 91% of people in the UK had engaged in m-commerce. Therefore it’s more important than ever that retailers tailor the user experience for smartphones.
For example, in a recent article by Econsultancy they highlighted the fact that Cath Kidston’s site shows a poor mobile experience and therefore will lose sales. After reviewing the site the menus are hard to read and you need some extra zooming in order to click on a product. There is also an error message on the site and drop down menus that obscure the first few products.
However, there are plenty of successful retailers out there which need to up their game when it comes to mobile. As shopping is moving towards mobile many retailers will be left behind come January. With added pressure to get the right present and with many of us having limited time, shopping on a mobile can be a saving grace. If we’re bombarded with error messages and poor navigation at peak season, consumers will drop this retailer off their radar.
If you’d like to discover how our seo Birmingham company Miromedia, can create a mobile friendly site for your business, contact us on 01926 358 200 to speak to our team.
