Search Engine Optimisation
Our SEO service will allow the right people to find you
Search Engine Optimisation (SEO)
Choosing us as your search agency means you’ll increasingly get front of the right people. Gone are the days of search engine optimisation being one process. SEO is now a term covering a combination of ethical tactics, all of which increase the amount of organic visitors to your website. As your SEO agency, we’ll devise a long term strategy designed to increase your website’s visibility and exposure to people who are interested in your product or service.
The first step for any SEO campaign is a comprehensive audit. We’ll identify issues with things like content, page structure, site speed, page redirects, meta tags, duplicate content and links. Once we know where the errors are, we will then explain how we’ll fix it.
Technical SEO is all about how well the search engines can crawl your website. Our SEO service is built on a sturdy technical understanding. Together, our search marketing and technical teams will ensure your site is setup properly with things like site maps, site speed, page titles, page structure and redirects all taken into consideration.
We’ll build a database of websites where your company has been mentioned but not linked to and prioritise the high quality opportunities to form the basis of a link building campaign. Our team will then work through the long list and will obtain links back to your site. Search engines see high quality backlinks as a vote of confidence, these votes then builds your site’s authority in the rankings.
Creating readable, informative and relevant content is a big part of any SEO campaign, so much so that readability is now a factor in Google’s ranking signals. Our search team includes a number of copywriters who create content for on-site pages, optimised blogs and engaging external articles.
Creating great content is only the start – getting it in front of leading publications, relevant bloggers, thought leaders, and existing or potential customers is the real challenge. Our team have extensive experience in building strong relationships to help place your content in front of the right audience in order to build links to support your campaign.
There is excellent value to be gained from keeping a strong, up-to-date and diverse backlink profile to your site and this includes any directory listings, or citations, as they are commonly known. As part of our search marketing services, we regularly update our database to include only the best value directories, both on a national and local level, to ensure your potential customers can find you in a variety of ways.
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