Think…. Do…..

Kirstie Jones General, Keyword Research, Search Engine Optimisation

Today’s blog takes a different direction than normal. I would like to discuss the merits of enjoying a job, as opposed to just doing one. You may, or may not wonder what got me thinking about this? Answer – Looking at the reaction time to tasks completed by Ayumu. Ayumu …

Pay Per Click Success Tips

Kirstie Jones General, Keyword Research, Pay Per Click

Thinking about running a Pay Per Click (PPC) campaign? If so, it’s good to have a plan of action. Below we have listed some of the steps necessary in making your PPC successful: Step 1 – Define the goals of the campaign Before undertaking any PPC campaign, it’s important to set out …

The advantages of being in bed with the right partner

Ian Hancock Keyword Research, Search Engine Optimisation

We’ve been reviewing a Google Adwords account for a prospective client. However, there was an anomaly with the projected monthly visitors. The campaign is geographically targeted and the client sells beds. From the provided data,  ‘Beds Birmingham’ returned a healthy figure as did ‘beds Manchester’. However, the client couldn’t see why ‘beds …

6 Keyword Research Mistakes to Avoid

Dean Ronnie Keyword Research

Exact not Broad Broad Match really is broad with the Google Keyword Tool. It includes keyword that a very loosely connected to the keywords your interested in targeting on. For this reason always use Exact Match searches. Plural not Singular Targeting plural keywords may seem like common sense at first, …