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What is SEO?
SEO stands for Search Engine Optimisation and is the process of optimising a website and it’s contents to get websites to show in search engine results as high as possible.
Using SEO to optimise your website and rank higher in search engines like Google and Bing is important because it will allow more people to find your website which will therefore generate more leads and ultimately more customers.
SEO optimisation is more than just making a few tweaks to your website and leaving it to be found by search engines.
It starts with understanding your ideal audience to get an idea of what information they are looking for when they are searching.
Once you have an understanding of your audience, you can start to create content on your website such as text, images and videos, that provides answers to the questions your audience are asking.
Another important aspect of SEO optimisation is to create a website that search engines are happy to deliver in their search results. This involves creating a technically sound website ensuring it is fast loading, reliable and works.
When we talk about SEO ranking, we’re talking about where your website sits within the search results for any given keyword.
For example, if you search for ‘seo ranking’ in Google, you would see a number of sponsored results (Paid Ads), followed by the Organic search results or SEO results.
The website that appears first has an seo ranking of 1 for this keyword, the website that appears second has an seo ranking of 2 for this keyword and so on and so on.
SEO rankings are important because the higher your website ranks, the more clicks you will get on your website leading to more leads and customers.