Pay Per Click (PPC)
We’re a paid search marketing agency that will get you instant results
Targeted traffic with Paid Search (PPC)
The beauty of paid marketing is that it can be ramped up or down as and when you need, making it perfect for seasonal campaigns or if you want to carefully manage budgets. If you’re looking for a particular push on a product or service, PPC allows you to accelerate your budget and ensure that the right people are seeing your ads. Not looking to promote a particular service? Simply turn your ads off!
average clickthrough rate for a Google mobile search ad in first position*
*Source: Search Engine Land
Our first port of call is to review your current AdWords campaigns to ensure we are building a solid foundation for your new campaign. If you don’t have an existing PPC AdWords campaign, we’ll move straight into the planning phase.
We will fully research your market and identify the opportunities available through paid search marketing. This will include competitive analysis, keyword research, traffic estimation, ROI calculations and conversion improvements, so we’ll be able to forecast some results for you.
A key part of PPC is writing adverts that are relevant to the search they appear in. We write compelling, engaging ads that encourage visitors to take the next step and click through to your website. Improving click through rate (CTR) is a great way to improve visibility, so we’ll write multiple ads to assess which work best and get the best engagement.
We’ll agree the maximum budget you want to allocate every month to your Google AdWords PPC campaign and aim to display your ads effectively and within budget. We’ll set up the campaign to be cost effective but deliver a measurable return.
Once the campaign is live, we’ll continue to manage it to ensure it remains effective and competitive. This includes continued ad copy rewrites, bid adjustments, scheduling, pausing under performing ads, testing new keywords and ensuring your ads are being seen only by relevant audiences.
We’re a paid search agency with full service agency skills. If we spot opportunities that could benefit your wider marketing campaign, we’ll let you know.
Reporting and Analysis
We’ll provide on-going reporting and analysis to ensure you see the results of the campaigns. We’ll tailor the report to fit your requirements and track the KPIs that matter to you. We will provide regular reporting based on your requirements and be in constant contact to improve your campaign’s performance.
Text ads are what most people associate with paid search. When you search on Google, these are the ads you will most commonly see. We write compelling copy that encourages the right people to click through and convert into customers.
Have you ever been on a website and seen an ad from a site you’ve been to recently? That’s not by chance. Remarketing is the best way to remind people that they visited your site and that you have a service or product that they’re looking for. Once you have done this, you can then drive them back to your website to convert.
When you walk down the street you see ads everywhere. On billboards, bus stops and even in motorway toilets. Display ads are the same, but online. By using attention-grabbing ads on the right site at the right time, you can encourage people who are interested in what you offer to click through to your site.
Google Shopping, or Product Listing Ads, are paid ads that show up when people search for specific products. They see pictures of the product, competitive pricing, detailed descriptions and much more. If you sell products online, Google Shopping is a must.
Providing you with a highly visual way to market to your audience, YouTube ads can be incredibly effective as you get a TV style advert for a fraction of the fee. Plus, you only pay when someone engages with your ad. If they skip it before 30 seconds, you don’t pay a penny.
Paid search marketing doesn’t need to be just about Google. Campaigns on social media are an incredibly effective way to target a highly relevant audience. Social media paid search allows you to reach the biggest, most accurate database around and allows you to target the right people. Social Advertising is triggered based on demographics, behaviour and contact information. We can ensure adverts are only seen by those who will be genuinely interested in your products and services, so targeting specific people is easy and cost effective. We’re experts in paid ads on Facebook, Twitter, LinkedIn and YouTube.