case study

Silver Bubble

Expertly crafted results for Silver Bubble

About the project

Silver Bubble sell distinctive Mexican silver jewellery which is all handmade by expert craftsmen in Taxco, Mexico. Their bespoke website is their biggest sales platform, supplemented by selling jewellery at big summer festivals like WOMAD. They came to us with the goal of improving their organic traffic and raising online sales.

“I’ve been with Miromedia for over 18 months and have been very pleased with their service and work. I would highly recommend them!”Heidi de Blonde, Owner, Silver Bubble

Results

Improving results from organic traffic for Silver Bubble

12%
increase in organic traffic

17%
increase in transactions from organic traffic

28%
increase in revenue from organic traffic

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The Background

Silver Bubble sell unique Mexican silver jewellery. Although their niche market isn’t saturated, the jewellery market is. That means Silver Bubble need to focus on getting traffic from long tail keywords where people are already searching more specifically.

Research & Implementation

We worked with Silver Bubble to identify and select a list of keywords that were hyper relevant to their products. We also picked keywords we believed would boost conversions by catching visitors at the point that they were ready to buy. We then set about improving their on-site optimisation of Silver Bubble’s website to ensure Google crawled their products properly. We also created a content outreach calendar in order to share content and get quality links to boost the website’s authority.

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Results

In year one, our organic search campaign had a big impact. Traffic from organic search increased by 12%, with an additional 4,000 visitors. Those additional organic visitors increased transactions by 17% and increased revenue from organic search by 28%.

The Future

Following the success of year one, we are continuing to improve Silver Bubble’s returns from their website. To boost revenue, we’re looking to keep increasing organic search whilst also trialling other channels such as email marketing and paid search.