case study

Crimson IT Solutions Consultancy

Showcasing both sides of their business while unifying their brand.

case study

Crimson IT Solutions Consultancy

Showcasing both sides of their business while unifying their brand.

About the project

We’ve worked with Crimson for a number of years. We helped them boost the online performance of their dedicated recruitment software, Mercury xRM. We re-engineered the Mercury xRM website so it works on all devices and then we re-designed the Mercury xRM homepage to make it more conversion friendly. The success of those projects gave Crimson the confidence to ask us to redesign the group’s main site.
Crimson are now part of the Harvey Nash Group – a $1B global IT services company.

About the project

We’ve worked with Crimson for a number of years. We helped them boost the online performance of their dedicated recruitment software, Mercury xRM. We re-engineered the Mercury xRM website so it works on all devices and then we re-designed the Mercury xRM homepage to make it more conversion friendly. The success of those projects gave Crimson the confidence to ask us to redesign the group’s main site.

“Crimson’s new website marks a significant milestone in our growth and needed to clearly present the vision we have for our future. Miromedia were entrusted with this important project and have delivered a result that we’re thrilled with.”Mark Britton, Head of Marketing, Crimson

Background

Crimson gave us a big challenge for their new website. On one side of the business, Crimson is an IT solutions consultancy that helps businesses plan and deliver their IT projects cost effectively. On the other side, Crimson is a IT recruitment agency who help businesses source hard-to-find, top quality IT talent. Our challenge was to design and build a site that clearly defined those lines of business but kept the brand unified.

Planning

Crimson gave us a big challenge for their new website. On one side of the business, Crimson is an IT solutions consultancy that helps businesses plan and deliver their IT projects cost effectively. On the other side, Crimson is a IT recruitment agency who help businesses source hard-to-find, top quality IT talent. Our challenge was to design and build a site that clearly defined those lines of business but kept the brand unified.

Design

In order to collaborate with Crimson, we agreed to use the leading website prototyping tool, InVision. Using InVision meant we could collaborate with Crimson in an agile manner. It meant we weren’t working in long tranches and having design meetings to tear apart hours of work. Instead, we could design part of the site, get feedback, make amendments and move on.

Image

Build

Having used InVision, it meant we could stick to our design deadline and move onto the build of the site smoothly. The designs that were built on the development site had been seen and approved by Crimson already, so there were no surprises.

Results

The result of our collaboration with Crimson meant we designed a site that filters visitors to the most relevant side of the business to them. They were presented with a site dedicated to that part of the business. All through the site, we designed and engineered innovative ways of filtering and presenting content so that it’s clean, simple and relevant to the visitor looking at it.

Back to Case Studies