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Miromedia are SEO Specialists

Search Engine Optimisation (SEO) will increase traffic and increase sales!

Search Engine Optimisation or SEO is, in simple terms, the process of improving a website’s position in search engine results pages. Carried out effectively Search Engine optimisation can improve your website’s online visibility, drive leads and sales and ultimately make you more money, but how does SEO work and how can it directly benefit your business today?

Statistics show that around 92% of all business to business enquiries now start on the internet with over 1 billion internet users worldwide. Imagine promoting your business to a market that size! Search Engine Optimisation – SEO can give you that opportunity but how do we get you there?

Here’s the search engine optimisation and SEO science bit!

When you enter a query into a search engine the engine will use a complicated algorithm to ensure that the most relevant web page that relates to your search is displayed. The SEO algorithm is based around many different factors regarding the relevance of your web page and the structure of your website. Search Engine optimisation is the method used to ensure that your website’s content is relevant and your site correctly structured which will in turn ensure that visitors find your website for your selected keywords and phrases.

Miromedia have a proven track record over many years in using Search Engine Optimisation – SEO to help customers achieve more on the internet. We have transformed businesses large and small using the power of SEO and the internet.

SEO step 1 – Business Analysis, Keyword Research, Competition Analysis

Every project we build has to be relevant for the business, before we start we ensure that we understand exactly what the business aims to achieve. This allows us to decide on the most suitable strategy to be followed. Each site has a unique solution, our aim is to find the best solution to develop the pages maximum potential and achieve the maximum impact with minimal resources involved. It is important to make a good analysis of the desired keywords & competitors to decide what are the keywords which have the highest chance to perform. We will cover all the angles when analysing the keywords so at the end we will provide a development vision and a strategy to achieve the desired results.

SEO step 2 – Site Architecture, Usability, On-Page Optimisation

A good site architecture, easy to navigate, well organised is essential to getting good results in rankings. Miromedia has great results in changing the website code and structure to make it Search Engine firendly. Ideally we would like to start a project from scratch to have 100% control on what we try to develop but If the client has an already build site we will modify parts of the website to be search engine friendly and functional. On-Page Optimisation refers to organising the information on the page, modifying the page tags (meta data, titles, images) in order to perform for a keyword. Also, the pages had to respect copywriting and conversion best practice. We allocate time for independent research and being up to date with the latest news in the industry. Due to the continuous research Miromedia has extensive knowledge regarding multiple SERPs in Google.

SEO step 3 – Off-Page SEO, Link building, Articles

Off Page SEO refers at recommending our pages (sites) through external links. There are several ways to do that, the main purpose is top atract external links to our pages using link building techniques, article building techniques, banners, bookmarks, etc. Miromedia uses only ethical off-page techniques, the so called “white-hat” (in opposion with “black hat” techniques which includes cloacking, unethical redirection, spam, etc). As stated above, we clearly delimited ourselfs of any 3-way or 4-way link exchange schemes, which might work for short term, but is a complete disaster considering a long term investment. All our link building and article work is done manually respecting quality criteria for the pages where the link / article will be placed. More than that, we educate our customers in creating attractive copywriting and therefore increasing the chance of attractive natural links. We are open to share our best practice with the client on this field since our services’ main purpose is increasing the business leads.

SEO step 4 – Social Media Integration, email marketing, PPC management

These are additional services that could be added to increasse the value of the business. When we say social media we mean that we identify if social media tools could help, which are those tools and how exactly the can be used to maximize the impact (best practises). Email Marketing services (e-shots) are an additional service that could influence your leads. Used wisely, with an easy to read layout, keyword rich anchor text and customized landing pages could increase the number of clicks and conversions. PPC is used together with the organic rankings for SEO. The reality is that in order to perform, an optimised page needs time and in some cases, that time isn’t available, for example when is about an event or a high competitive keyword. Miromedia has best practices to reduce the bugets and increase the conversion rate.

Here are some examples of our Search Engine Optimisation SEO successes:

H K Technologies “Using Search Engine Optimisation Miromedia were able to get H K Technologies website onto page one of Google for our Key search terms as specified by us in a very short time period, previously we had not been able to achieve search engine positions with any other SEO company.”

Tricostar “Since we decided to invest 90% of our marketing budget in Miromedia web design and search engine optimisation services, we have for the first time in our history been able to measure the return of investment in our marketing budget.

The number of “hits” on our web site has increased significantly and this year for the first time through our web site we have taken enquiries through to significant revenue in business terms. I couldn’t recommend the SEO services provided by Miromedia more highly.”

Whether incorporating all of these services into an online marketing campaign or using a more bespoke approach Miromedia will help you to achieve More Traffic, More Leads & More Sales for your website!

SEO Local Search

Although at Miromedia we provide Online Marketing Services for companies throughout the UK and further afield we also believe that local is good! Located in Kenilworth, near Coventry in Warwickshire county, the heart of the Midlands, we recognise the importance of supporting and helping local businesses. Miromedia specialise in Online Marketing Services in the following areas.

If you are in one of the geographical locations below, then click on the links for more details.

If you would like to discuss Search Engine Optimisation or any of our Online Marketing Services, please call 01926 358200 for an informal and friendly chat.