It’s quite simple, companies like Yelp have reported that 55% of all searches are from mobile devices. These numbers vary by market sector, but it is safe to say mobile is important to your business therefore make sure your site is mobile friendly. Mobile friendly means having a website that loads and displays correctly on a mobile device, so potential customers can have the best user experience.
If your peers need convincing of your need for a mobile friendly site, check out conversion statistics on your own website using Google Analytics. I am confident you will find that your conversion rates are higher on desktop, than on tablets and smart phones.
You will also find that visitors to your website are browsing for longer on desktops than on mobile devices. This is because the desktop experience is better and they are underwhelmed with their user experience on their mobile device.
You have done the hard work and got visitors to your website only for them to abandon their search as the experience is poor either due to appearance, navigation or speed. This needs to be rectified, as on average there is a 60% drop off rate when websites are not mobile friendly.
If someone suggests we can be complacent and just rely on PC traffic and ignore mobile, then in Dad’s Army speak ‘we are doomed’. Desktop traffic is in decline and mobile is on the up with mobile users now being the lion’s share of visitors.
Another important factor is speed. Time is money. It is also in short supply. A website that isn’t mobile optimised will load very slowly on mobile devices or may not load at all. The majority of visitors will abandon a site that takes more than 6 seconds to load, therefore it is essential that your website code is mobile ready so it loads quickly on mobile devices
Is it time to remove that mobile invisibility cloak?
If you want to be found online, it’s a Google world. On 21st April 2015, Google started rolling out its mobile friendly algorithm update which boosts mobile search rankings for websites that are mobile friendly. You’ve got to be in it, to win it!
Don’t delay. You should take charge of your destiny now and maximise your competitive advantage by adopting a mobile friendly website strategy. Remember it doesn’t stop there. Flexible working and mobility has become a integral part of best business practice, with an increasing number of firms believing a good mobility strategy not only attracts the right talent to their business, but allows them to work more efficiently and create a connection with their clients that has not been possible before.
Are you ready for the revolution?
Let’s connect, whether it’s digitally or good old face to face.