You’ve probably all heard of link building and will have been told many times how important it is. Do you know, however, why we link build? Do you want to know? Well read on.
When you put a search query into Google it does 2 things. Firstly it sorts all of the pages relating to the search query into order of relevancy. Clearly there are likely to be any number of web pages that are equally as relevant to each other.Â The next thing that Google then does is to sort the relevant pages into order of authority, which is where link building comes in. In super simplistic terms if 2 pages are equally relevant, the one with the greater link profile will appear higher in the search results.
So, thats why we do it!