#WeAreMiro

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We’re not poets, but We Are Miro

We’re pretty sure it’s not every day that the subject of online marketing inspires the poet in someone. But today, we’re in luck (well, we’re in something) as one of our own team have ‘penned’ out a poem in honour of World Poetry Day.
 
World Poetry Day takes place every year on the 21st March, as defined by UNESCO in 1999. The UN explains: Poetry is the mainstay of oral tradition and, over centuries, can communicate the innermost values of diverse cultures.
 
Poetry is often stigmatised by the romantic or complex language of Keats or Chaucer. But there are so many more accessible poets that can remind us that it’s a means of communication. Just check out T.S.Elliott’s ‘Old Possum’s Book of Practical Cats’, or A.A.Milne’s ‘When we were Six’ and maybe you’ll agree.
 
What does this have to do with online marketing?
 
Well, we figured if poetry could be a form of communication, it might help us to explain what kind of agency we are.

#WeAreMiro

 
We’re an online marketing agency
with nothing more to do
Than serve our clients’ every need
and service others too.
 
We work all hours thinking through
the many possible routes
that businesses could take to market
– we often use a few.
 
For us it’s showing value in the
data, day to day.
It’s proving out the models,
and that spending money, pays.
 
“Spend money to make money”
it’s cheesy but it’s true
Working with our clients means we’ll
see the campaign through
 
“Once burned – twice shy”
so many clients say
We feel frustration that there are
so many feel this way.
 
No matter what your business
there’s a campaign that can work,
to make sure that you’re back is covered,
With that proverbial shirt.
 
With jargon here and ‘ninja’s there
It’s easy to feel fooled
Unless you’ve spent your waking hours
decoding Google’s rules
 
For we’re an online marketing agency
with nothing more to say
Than we’ll work harder than the rest
to make every penny pay.