(It’s all in the fold).
Earlier in the week I came across this article from cxpartners entitled The myth of the fold. The post details their findings from eye tracker testing to understand how users scan and view a web page and how the layout of content affects how the page is used.
In essence their findings show that with appropriate design the fold is not a barrier to the user experience; given the right visual clues a user will scroll a web page to discover content below the fold. These days almost all mice come with some form of scroll wheel so it is much more likelyÂ for a page to be scrolled before moving onto the next page.
Of course your web page should always contain the most pertinent information as high up on the pageÂ possible but this does not mean you have to cram everything above the fold just to get it into your users eyeline.