Search Engine Ranking

Ian Hancock General, Search Engine Optimisation, Stuff

Search Engine Ranking happens all day, every day. Every internet user, when using Bing, Yahoo or Google will be looking at the results from a search query and deciding whether that search engine brings back the most relevant results. Currently Google accounts for over 90% of the search traffic in the UK. That is the lion’s share of the market. Google’s successful because Britain thinks that Google gives a better search result. So Google’s Search Engine Ranking (or number of users) is higher than the other search engines.

What does this mean to Google? Well Google makes up 99% of its revenue from Adwords. Staying ahead of the competitors will maximise profits. Therefore it’s imperative that Search Engines bring forward the results that users want to see.

Let’s use an example. Our client Jordan’s Fireworks are at the top of page 1 of Google for ‘fireworks for sale’. To get them there we need to fit into specific requirement that Google expect from a website and webpage. Otherwise Google would not know what the page was about and would not present it as a search query result.

To get this site and page to perform, we use over 200 different metrics, resulting in page 1 performance, more visitors to the site and ultimately more sales for Jordan’s. That covers the importance of Search Engine Ranking for websites and search engines. If you have any questions regarding this topic, feel free to contact me at Miromedia.

Note: Search results image from Hitwise UK.