Rise of the silver surfer

Ian Hancock General, Social Media

We are frequently having conversations with our clients about the amount of businesses that use the web. And the increase in business to business leads created by the internet. But internet user growth does not stop with business.

Here is an interesting statistic released this week, that may change your view on user behaviour.

‘The British internet audience increased from 36.9 million in May 2009 to 38.8 Million in May  this year.’

Now let’s drill down into these figures a little more, for additional information.

Internet surfers over 50 accounted for 53 per cent of the overall increase.’

Interesting info, I am sure you will agree.

Now that the internet is established as one of the fastest (if not the fastest) ways to get information on a myriad of different subjects. There really is something for everyone.

Seems you’re never too old to see the benefits.