PPC – 101

Ian Hancock Search Engine Optimisation

Hey Everybody,

Are you wondering how to get the best out of your PPC. Well over the coming weeks, we will be giving you some useful tips. So let’s get started:

Tip 1 – Do your keyword research and apply the findings wisely.

For example:

The search term ‘retirement homes’ has an average UK monthly search volume of 18,100 per month.
Whereas the search term ‘retirement homes kent’ has a much lower search volume.

But, a company offering retirement homes in Kent, with a PPC term of ‘retirement homes kent’ will receive a much more targeted visitor. Sure, the volume will be less, but the Cost Per Click will be of a greater value, leaving more spend for other search terms.


All that glitters is not gold. Just because a term has a high search volume, does not mean it is the best term for ROI. Ensure you do your keyword research before spending money on PPC.

More tips to follow….