Are you wondering how to get the best out of your PPC. Well over the coming weeks, we will be giving you some useful tips. So let’s get started:
Tip 1 – Do your keyword research and apply the findings wisely.
The search term â€˜retirement homes’ has an average UK monthly search volume of 18,100 per month.
Whereas the search term â€˜retirement homes kent’ has a much lower search volume.
But, a company offering retirement homes in Kent, with a PPC term of â€˜retirement homes kent’ will receive a much more targeted visitor. Sure, the volume will be less, but the Cost Per Click will be of a greater value, leaving more spend for other search terms.
All that glitters is not gold. Just because a term has a high search volume, does not mean it is the best term for ROI. Ensure you do your keyword research before spending money on PPC.
More tips to follow….