What is the world coming to? Footballers are always quoted as being on another planet and not in touch with reality. Training in the morning, playing computer games in the afternoon.
So it was even more of a surprise, than normal, that Rio Ferdinand has quoted the resent figures â€˜online advertising is now bigger than TV advertising’.
My thoughts on this:- Finally the message is getting out. In reality, businesses are waking up to the fact that online marketing represents a more measurable & accountable way to spend your marketing budget.
The more people know the better.