Google To Start Charging Companies For Listings

Ian Hancock General, Industry News

Google is to start charging for listing their products in a core part of its search service.The change to Google Product Search will mean those who have relied on the search engine to lure potential customers online will face higher costs, according to analysts.

The move also raises the prospect that Google will eventually replace other parts of its free listings with adverts.Google said it was making the switch to enable it to show users higher quality results when they are looking for products online.The change in direction brings an end to a 10-year-old experiment in which Google tried to filter information about products from the Web and make it available through a separate panel on its results pages. When it launched the service, first known as Froogle, Google said that not charging merchants to list items would give internet users “confidence that the results we provide are relevant and unbiased”.