Many sites have been affected by Google’s recent updates. The extent of the damage is varied with some sites untouched and others as good as invisible on Google due to ranking penalties. Below are three steps you can take to limit the damage already done, recover your site, or prevent a drop in performance.
- Remove Spammy Links from Link Profile
This is the first and arguably the most important step you have to take to recover. Links that once helped a site to rank are now spam signals that Google will see and take action on. Some of the most brutal Google penalties have been dished out due to manipulative link building practices. Unfortunately removing links can be as hard as getting them. De-spamming internal links is a quick and easy task. To remove external links you will have to contact the site owners and request that they take off the link to your site. This is a laborious process as it involves contacting possibly thousands of people and asking them to do something that will not benefit them in any way. As tedious as it is, it has to be done.
- Build High Quality Links
Once the bad links are gone you will have to implement a new link building strategy. Ric has provided some useful information on how to use internal linking to benefit your site.
When it comes to external links it’s all about quality. You need links from relevant, authoritative sites that don’t link to too many other sites. The best way of achieving these types of links is to provide guest content to other sites related to your offering.
- Create New Content
Google has always emphasised the importance of content and this stance was enforced by the latest updates. Fresh, useful content is favoured by the search giant whilst over-optimised, poorly written content may result in a penalty and certainly won’t help your rankings.
Even if you haven’t yet felt the impact of the updates you should rework your site content. Adding new content to your site will help search engine performance and show that you keep your site up-to-date.
If you have been hit by a recent Google update, or you want to ensure that you avoid it, Miromedia can help. Our Expert SEO service is constantly changing and we always develop our strategy to conform to search engine regulations, which means we achieve performance through safe means. To find out a bit more about how we can help and what we do click here. If you have any questions or want to make an enquiry don’t hesitate to get in touch.